From its humble beginnings in
search of a suitable fishing reel for a
friend, US REEL developed a spinning reel
that actually tackled the most common drawbacks
inherent in every spinning reel ever sold.
The product of this effort does not come
from fancy techno-features with fancy names
or icons, but a basic application of principles
using today’s advanced engineering, materials
and production capabilities. It totally
REINVENTED the spinning reel and it has
become the most talked about reel in the
industry, The SuperCaster Spinning Reel.
The application of basic, sound principles
using the best in today and future technologies
drives US REEL to deliver high quality SuperCasters
and other high-performance fishing products
that actually improve a product without
making it complicated to understand, operate
or should the need ever arise, get repaired.
These products and idea innovations are
created, designed and engineered by fisherman
for fisherman here in the US that is the
premise that will drive US REEL to become
the #1 manufacturer of fishing products.
US REEL believes in providing products that
are unique in their ability to overcome
the common drawbacks of today’s fishing
products and deliver products that anglers
need, want and will be happy with. They
should be designed here, not by designers
12,000 miles away who don’t know the difference
between a snook and a bluegill. This approach
has already yielded several new innovations
and numerous major improvements that will
be launched in late 2008. If you like the
SuperCaster reels, you’ve not seen everything
a company, US REEL strongly supports its
network of distribution with these and all
new innovative products. US REEL will continue
to provide aggressive and creative marketing
support campaigns, clean and profitable
trade programs, national warranty and authorized
service and parts facilities.
When performance means everything, US REEL is the difference!
the summer of 1995, a beginner fisherman
asked his buddy to recommend a reel for
his two boys who had shown an interest in
fishing. At the time, they happened to be
in the showroom of a large fishing retailer
that stocked nearly every reel available
on the market. The kids would be using from
4-pound test (for bluegill and crappie fishing)
up to 14-pound test (for bass in cover).
And, the friend could only afford to buy
one reel for each boy.
Despite the store’s large reel selection,
his friend couldn’t recommend any of the
spinning reels because they either weighed
too much or had too small of a spool diameter.
There just wasn’t a reel that could effectively
handle that range of line sizes.
Still thinking about it, a few months later,
the friend, Fred Kemp, tried combining parts
from several reels to see if a large diameter
reel that weighed about the weight of a
typical ultra-light reel was possible.
It turned out that not only could it be
done, but the reel outperformed any other
reel he’d seen. “It cast a country mile
– particularly with light lines” says Kemp.
“I had never cast light line (4 pounds test)
on such a large spool before – the difference
was tremendous and immediately apparent.
Right away, I went around to all my friends
and said ‘here, cast this thing!” Every
single guy who cast with the reel was surprised
and amazed how far the little practice plug
sailed. One tackle store owner cast it past
where he had thought it would land on a
parking lot and onto a roof. When my wife
cast for the first time she cast into a
distance tree, and on my first cast, I had
cast onto some telephone wires!
It became very evident with the wide spool,
that twist and line memory problems were
significantly reduced for light lines. In
addition, this also became far less of an
issue with heavy lines than with other conventional
reels. As if that were not enough, for the
first time, the light reel weight made fishing
heavier lines much easier.
Over the next few years Fred began building
additional prototypes and improvements were
made. The U.S. Reel SuperCaster reels were
born from a desire to create an incredibly
light spinning reel – a reel that would
outperform most other reels by a wide margin.
Meeting those conditions would mark a huge
step forward in spinning reel design. That
huge step took place on July 4, 2000, when
Fred Kemp was granted a patent for the lightweight,
large-diameter spool concept now available
from U.S. Reel.
But no one could have predicted all of the
other advantages that would result from
the development of SuperCaster - the world’s
only lightweight reel with a large diameter
The Lightweight Advantage
The SuperCaster 230 SX tips the scales at
less than 9 ounces. That’s as much as 50%
lighter than other similar-size reels. Yet,
SuperCaster is no lightweight when it comes
to casting distance or fish fighting power.
Thanks to the wide spool, SuperCaster stretches
the tape on every cast. And its fish fighting
prowess is extraordinary. The drag is smooth
and steady. It maintains consistent pressure
from hook-up until the fish is landed.
Factor in other important benefits like
reduced line twist, generous line capacity,
and the ability to handle a broad range
of line tests, and it’s easy to see why
SuperCaster is earning a well deserved reputation
as the world’s most versatile spinning reel!